Wow Apple Cider Vinegar ShampooGentle detox formula removes buildup while restoring shine & vitality to hair with a perfect balance for neutralizing oily hair or dry itchy hair.Add Volume: Washing your hair daily with our nutrient-rich, pH level balancing formula will rejuvenate, add fullness, and thicken hair strands. Get a fuller, thicker appearance. Effective: If you experience dryness, especially after the first few uses, means that the product is effectively removing excess oil, chemicals, hard water minerals, silicones, chlorine and buildup from your hair and scalp. Use WOW Hair Conditioner to rebuild after clarifying treatment. All Hair Types: If you have curly, straight, or wavy hair - this set is suitable for all hair types. Continuous use of color treatments, chemicals, or dry heat application from blow drying and/or styling irons can severely damage your hair into a dull, flat appearance.Realize your hair's truly lustrous potential by providing the most beneficial nutrients with every application.