Physical therapists, massage therapists, strength and conditioning coaches, athletic trainers, athletes, bikers, doctors, truck drivers, computer programmers, golfers, children. In one word. Everyone!.Start wearing BaX-u to reduce your chances of deteriorating spinal health that can impact the quality of your life. Whether you are constantly on the move or love to relax watching TV, BaX-u has literally 'got your back!' Give your back the support it deserves!.